White Plains, New York — July 18, 2013 – Deutsch Capital LLC today announced an investment in MM.LaFleur LLC. Established this year, MM.LaFleur is an online clothing company for purposeful women. Founded by Sarah LaFleur, Miyako Nakamura, and Narie Foster, the brand intends to revolutionize the $10-$15 billion professional women’s apparel industry by selling beautiful-yet-practical, professional clothing. Ms. LaFleur decided to launch this business after recognizing the unmet need for fashionable professional clothing for working women. Having relied on family and friends to bring the business to where it is today, the company decided to raise additional capital from outside investors to continue its strong growth. The terms of the transaction have not been disclosed.
Sarah LaFleur, CEO of MM.LaFleur, commented, “Our company has grown quickly since inception. We now believe it is time to bring in additional capital from sophisticated investors so that we can continue to execute on our business plan. We welcome Mark Deutsch and Deutsch Capital as an investor and look forward to working with him.”
Mark Deutsch, President of Deutsch Capital, said, “The women’s apparel business is very competitive, but we believe MM.LaFleur has found a niche that is not being adequately addressed today. Sarah has a vision and the early results are very encouraging. I am delighted to be a part of the first round of outside investors and expect that Sarah and her team will create a great business that will change the way many professional women shop for clothing.”
MM.LaFleur is an online clothing company with a mission: to make the purposeful woman look and feel beautiful. Headquartered in New York City and established in 2013, the company provides practical, stylish workwear for the busy professional. The company focuses on three guiding principles: style at value, ease of purchase, and fit. MM.LaFleur sources fabrics from the finest mills in Italy and Japan and manufactures its luxury clothing in New York City. By selling directly to customers, the company can pass along tremendous savings, while its online “Dressing Room” guarantees a terrific fit. To learn more, visit www.mmlafleur.com.
ABOUT Deutsch CAPITAL
Based in White Plains, NY, Deutsch Capital is a private equity firm that invests in lower middle-market companies across a wide range of industries. Typical investments are in privately owned niche manufacturing, business services and building products companies with sales of $10 million to $75 million. Selectively, the firm also invests in early stage businesses. To learn more, visit www.DeutschCapital.com.